CarreerNet International

Nils

The Van Ede & Partners logo is a goose. The young boy is Nils Holgersson, famed hero of the book by Selma Lagerlöf. In this book, riding on the back of a goose, Nils undertakes a fantastic journey across Sweden. Nils is the symbol of someone trying to release himself from old habits and patterns of thinking. And especially from the opinions about himself, which have the effect of making him feel smaller. During the journey, he makes acquaintance with a much bigger world than he is accustomed to, and it is in that contact that he ultimately discovers his own unique true greatness. This symbolism encapsulates the personal development that clients at Van Ede & Partners experience.